Born from the community, built with purpose. We are two mixed race women who grew up knowing the impact of not seeing ourselves represented. This inspired the creation of SoCity in 2017, a space where everybody can feel seen, valued, and celebrated.

Our origins are proudly rooted in model booking and scouting for a diverse range of adult models and talent. As we step into this new era, we remain committed to the same core ethos and values that have guided us from the very beginning, now dedicated to creating space for children to feel seen, represented, and celebrated in the industry.

Representation isn’t just a buzzword to us…it’s personal. We know firsthand that when children see themselves reflected in the world, they dream bigger, stand taller, and step into their full potential.

With backgrounds in social work, counselling, and occupational therapy, we bring a deep understanding of child development and well being.

Our industry experience spans working with and casting for major brands and designers, including Clarks, Primark, Amazon Fashion, Levi's, Man About Town, Olivia Rubin, Victor Wong, Debenhams, London Fashion Week public shows and more.

At SoCity, we’re not just opening doors, we’re making sure every child knows they belong.